Welcome back! I hope all of our readers had a great new year. I had a well deserved break and I am back with all cylinders firing ready for 2009. So much happened in the social media world in 2008 that it was difficult to keep up at times. I don’t think anything is going to be different in that respect in 2009, so the team at Tiger Two have got their noses to the grindstone. We are really focusing ourselves this year – in particular on education.
One of the things we continually come across is that businesses and individuals either don’t understand how to make the best use of social media, or they are completely overwhelmed by it all. It results in them losing opportunities, affecting their own reputation or shying away from the space altogether.
This is why 2009 is Tiger Two’s year of education. Our mission this year is to teach as many people as we can how social media can benefit them, their company and ultimately their reputations and bottom line. To that end we are developing training courses and seminars for different groups, and will be looking to create specific training for larger companies and organisations, so each of their members know just how to best engage with social media for the benefit of all.
It is a challenge. We will still be offering consultancy and strategy development services, but I am really keen to get back to running seminars and training. Basically, 2009 is the year that we put into practice that old saying…
Give an man a fish, and he will eat for a day. Teach a man to fish and he will eat for a lifetime.
We want to teach as many people as we can how to fish.