I have not blogged much on Tiger Two, but you will notice that my style is a little more direct than Nancy’s. It works well in the office, so I thought I’d dip my toe in a little further. Another thing I tend to do is draw on our industry experience. So the occasional analogy may well creep in with the wry style in the name of subtle realism. Comments on this and my content are very welcome; I’d love to know what people really think. It’s the best way for me to learn.
Our office has been buzzing over the last few months. Online Reputation Management is in the media limelight right now, and the momentum is still building. We’ve seen everything from those who are enjoying the benefits of embracing it, to others have ignored it (rather like some ignored the internet in the nineties… oops). There’s even a group who have been aware of its effect, and have only responded in a half-hearted way. We’ve seen it happen before, and I believe that can be worse than ignoring the subject completely.
Look at it this way, the best interaction you can have is an ongoing informed conversation with your peers, suppliers or customers. Through these conversations, you will gain respect, loyalty and a flourishing business.
Positive reinforcement is a big part of Tiger Two, but we also take on our fair share of reputation emergencies. Although we do love meeting those challenges, we’re also thankful that most of our clients understand the importance of building a positive reputation to begin with. The beauty of this, is that you have a high ‘floor’ of positive information, should an unexpected reputation emergency occur.
If you don’t bother, a huge section of the market or populace won’t know you exist. Which is fine if you want to remain anonymous, have nothing to say or are happy to let the competition walk all over you (did I mention I can be fairly blunt?)
As I mentioned, it’s the ‘in between’ which scares me. The old phrase “I know enough to get me into trouble” holds true here. How would it be say, if you were pitching to an important client, and stopped half way through or maybe completed the pitch and then never followed it up? Now you would never do that, it would be business suicide. If you meet someone at a party would you walk away in mid sentence? Sounds like social suicide to me.
Online reputation management is exactly the same. If you start a conversation, you have to follow it through, it is an ongoing process. If you engage clients, friends, fans or enemies you have to keep them engaged, anything else would be considered just as rude as blanking someone you spoke to at length yesterday. For me, it’s just as suicidal as the pitch and party scenarios. So keep in touch with your audience, doing anything else would be considered rude, and quite frankly dangerous.
Image credit: apesara